7 ways for effective use of web monitoring

Monitoring new articles about companies and brands. Professional monitoring tools offered by WebScan help to track new articles containing your company’s mentions with minimal efforts. WebScan reports can include both materials about the company and about some definite products or marketing programs.

The information can be presented in the form of a summary, a summary with full texts and a summary with clippings (i.e. full copies of web pages).

WebScan reports can be received to various e-mail addresses with any frequency – from several times per day to once a year.

Monitoring information disclosure. The Internet is becoming a popular means of communication worldwide. Today over 2mln users of various types of weblog services are registered in Internet. The topics include any possible issues: statements of politicians, recipes of favorite dishes, preferences in food, corporate news, etc.

Internet users feel absolutely at ease with such weblogs and that’s why they are rather open in their words and ideas. Sometimes not only corporate rumors are discussed there abut also some top secrecy information about companies, clients details, strategic planning.

There are no any possible ways of stopping this accidental information disclosures but it is possible to track such materials in the Web with the help of WebScan professional automated monitoring tools.

Analysis of competitors activities. Internet monitoring is one of the most significant channels of obtaining the data about the information activities of competitors. At that the well-developed professional monitoring tools help to do it easily and quickly.

WebscanGT® N&P™ system helps to form reports on competitors in addition to the basic reports with company mentions. Moreover there is an opportunity to form separate reports for each competitor or, for example make two reports – one for direct competitors, and the other - for other market players. Monitoring can be also performed for product names, and the final reports can be formed by product categories.

In case there are not so many competitor mentions in the Internet your reports can be received not daily but weekly or based on some other frequency. If needed your reports can be delivered to any e-mail addresses or groups of addresses.

Collecting burning news on topics. Monitoring of news lines offered by information agencies, online publications, industry portals help to form fast and quality set of materials on some definite topic.

WebscanGT® N&P™ system can specify the topic in a free form, e.g. everything about English-French relationships, trends of construction industry in Germany, food disasters, etc. This information can be received either on a regular basis (daily, weekly, monthly) or e. g. once a year. To ensure easy-to-use reports the information can be divided into different categories.

Research of consumer opinion. Consumer opinion of some company, its products or a public figure is most vividly revealed via such forms of interactive communication as forums and weblogs.

Such information published in the Internet is kept there for months (and even years) and can be even copied to other websites and news lines, therefore it becomes available to bigger number of users which does not improve the image of the criticized company.

So the importance of the immediate monitoring of Internet resources for revealing consumer opinion is quite evident.

Collecting data on persons. Internet monitoring by names of top managers and other public persons helps to track the significant information about your company even in case the name of the company is not mentioned in the article.

Monitoring partner activities. The Internet is very significant in case you need to be aware about the plans of your partners, i. e. suppliers, vendors or retail chains. Obtaining this information from the Internet might make this process independent, fast and cost-effective.