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Who is the system implied for?
For companies
The system helps companies to create a unified IT-based procedure for mass media monitoring
For monitoring agencies
The system offers to clients a significantly broadened range of capabilities for utilizing monitoring results
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How does the system work?
Access to all materials
The system users can have access to X Media Clips™ from any location
worldwide. The information is available for visualization and analysis
right after it is updated. The materials are provided with some qualitative characteristics, i.e.
tonality of publication, material tier, editors’ value, etc. The system
permits to scroll clippings of any materials and to order the needed ones
on CD\DVD.
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Reporting and analysis
XMC Analytics modules give an opportunity for detailed study of news
coverage and analysis of the monitoring results for any period of time
with the accuracy up to a region (a country or a city) depending on the
definite product groups or topics.
XMC Report Tools for generating reports help to form various reports
available both for online visualization and for downloading (Excel,
Word formats). At that any user can select the amount of displayed
data in the reports based on his needs.
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Online alerts
After establishing the required alert parameters flexible XMC Alerts
service helps you be aware of all news and provides you with automated
alerts about new messages on appropriate subjects.
Also XMC Alerts implies the mode of forming unlimited amounts of
mailing lists for automatically generated digests, which helps
companies to provide their workers from various divisions with the
fast and accurate information.
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System updating
The system includes XMC Operator module that provides the timely updating
of the system with new data including the data import from various formats.
XMC Operator gives an opportunity to register both qualitative and
quantitative parameters of various media materials required for appropriate
media coverage analysis.
Materials adding can be carried out by any number of mass monitoring specialists.
These may be both mass media monitoring and analysis divisions of various
companies and independent monitoring agencies as well.
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