About the Research

The report «Real-Time Consumer Research» contains all necessary information for precise evaluation of Internet users' opinions.

This report is a quarterly report based on results of monitoring of wide set of Internet forums and blogs. It allows measuring various parameters, for example, volume and frequency of purchases, preferred places of purchase, preferred price ranges, product availability, incentives that help the customer to make the purchase, reasons for choosing a specific product among competing products, effectiveness of manufacturer's advertising campaign, etc.

Research Goal

Comprehensive coverage of forums and blogs; collection and analysis of all statements devoted to a specific company

The report contains the following information:

1. What do consumers tell each other about rendered services and products?

2. What influences consumer's decisions?

3. How do consumers respond to advertising and marketing activities?

4. What motivates the consumers when they make decisions?

Destination of the service

1. Understanding of clients' and customers' opinions

2. Measuring the numbers of positive, neutral, and negative opinions

3. Offering an opinion, what factors may influence customers' decisions

4. Making strategic decisions due to better understanding of customers' opinions

5. Fast revealing of appearing issues, rumors, misinformations, and competitive threats

6. Significant competitive advantage